It was the same for any final client we have ever worked with, from pharmaceutical, automative, financial, insurance,retail, IT, communications... etc. All had one common purpose and that was to motivate.

For example, it could be an event that wants to motivate their sales team to sell more  or an educational seminar on the latest medical surgery that want to motivate the attendees to practice the new technique.

All the paths let back to the same conclusion... motivation.

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From there we thought about the best way you could motivate your attendees and this was obvious to us. The only way to make stories stick is through the emotions. Hence, our name,                  .